Excellent question. You'll find if you read the 'quit plan' that a lot of the stuff given, David will say 'use 1/3 cup of dextrose, or 1/2 if you're sharing with people who eat sugar, they will find it bland otherwise'. The point is that we're addicted to fructose, not to 'things that taste sweet'. your mouth has the ability to detect sweetness, and it likes it. But, what someone who is off sugar calls sweet, is bland to a sugar addict, and there's a difference between being marinated in syrup, and eating something sweet once in a while. For example, I used to eat sweets as a meal, quite often, and eat lots of chocolates and cakes between meals, and was never full. Now, I have dessert once a week, and I look forward to it, but I also have no problems in waiting for it, I don't ever crave it, and I don't eat as much as I used to when it came around ( I have a small serve now, I used to have a double serve then finish my wife's plate and look for leftovers, seriously ).